“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard…is what makes it great.” – Tom Hanks, A League of Their Own
A fantastic point of view whether you’re batting cleanup for the Rockford Peaches or doing the job to which I’ve devoted the last decade plus – producing stories. As a producer, I believe my role on any project is to work the hardest I possibly can in a way that makes my client believe pulling it all together was easy.
My clients develop the ideas. I simply help bring them to life within the required budget and timeline. It might be a seven-figure TV campaign with a thousand moving parts or a two-bit photo shoot with a sixty-minute window before the cops are called. Shoot for the moon. Run and gun. Pie-in-the-sky. Down-and-dirty.
No matter the situation, I will have an opinion and a plan on what to do and how to do it. I tap into my years of experience and blue-collar work ethic to develop a production solution that delivers the desired results. A solution that makes my clients look good in front of their clients. A solution that gives an idea every chance of reaching its full potential.
And I’ll always pick up the first round.